92.7 BIG FM announced its partnership with Gillette India Ltd. for its award-winning career counselling platform christened ‘Gillette Guard BIG DISHA’. With the guiding principle of ‘Career Banao, Life Banao’, the 16 week awareness campaign will not only reach over a lakh students with on-ground activities but will also educate them on lucrative careers through a radio show hosted by renowned radio storyteller Neelesh Misra. The innovative campaign initiated by 92.7 BIG FM will be supported by its radio stations in various cities and special initiatives on the digital platform. The radio show will go on air in UP, MP, Rajasthan and Jharkhand starting 8th December at 10am.
With the tagline ‘Career Banao, Life Banao’, Gillette Guard BIG DISHA has been designed to enlighten students in the age group of 15-24 years, on a multitude of educational streams and the career opportunities that are open for them while focusing on developing their personality. 92.7 BIG FM and Gillette India are both armed with the same goal of helping the young generation achieve their dreams – therefore this offering made for excellent synergies and a perfect fit. The initiative is expected to touch students in over 200 colleges through its on-ground activities and the radio show in UP, MP, Jharkhand and Rajasthan.
Neelesh Misra
While the program will reach thousands of students on-ground with career- guidance activities, its on-air extension in the form of a radio show called ‘Gillette Guard BIG DISHA with Neelesh Misra’ will educate students on different careers through 16 weeks. Neelesh Misra carries a treasure of experience as a journalist, Bollywood script-writer and a radio host. He has already created a niche for himself through his national show Yaadon ka Idiot Box on 92.7 BIG FM and connects very well with listeners across the country. The show will also feature experts from various vocational fields sharing their personal experiences with him.
Speak Your Mind