Coca-Cola India unveiled the highlights of the 3rd season of the Coca-Cola Cricket Cup Under-16 Cricket Tournament, the country’s largest Inter-School Cricket Championship, in partnership with Procam International. This school cricket tournament will be played in 70 districts in 10 states, under the aegis of the respective State Cricket Associations.
The 3rd season was announced by Debabrata Mukherjee, Vice President – Coca-Cola India and South West Asia, along with Vivek B Singh, Jt. Managing Director, Procam International, Saba Karim, Chief Mentor & Former International Cricketer, Prof. Ratnakar Shetty and others
The occasion was also used to introduce to the media the three Coca-Cola Cricket Stars – Shivam Chauhan (Delhi), Vikas Dixit (Delhi) and Pranjul Puri (Indore), the most talented of the players from the second season, who spent a fruitful four weeks training under former Somerset cricketer Thomas ‘Tom’ Webley at the famous Merchant Taylors’ School in Northwood, Hertfordshire.
This trip to UK was the first step in the mentoring and development of the three players as part of the commitment on behalf of Coca-Cola India and Procam International. The three players were in the UK from June 9 to July 5, 2013, training and playing matches almost every alternate day.
The Coca-Cola Cricket Cup is an Inter-school grass root level cricket initiative to discover budding cricketing talent in the country. The program is open to all young cricketers in the age group of 12-16 years. The tournament will be played across 10 states in over 70 districts involving more than 12,500 young players from more than 850 schools.
Winners of the Coca-Cola Cricket Cup will be awarded a cash prize of Rs.1 lakh, while the runners-up would get Rs. 70,000/-. 24 talented players selected from the Coca-Cola Cricket Cup – Inter-State Challenge will get a chance to attend a week long ‘Coaching Clinic’ under the guidance of Cricket India Academy. Post the week long coaching, the final Coca-Cola India team will be selected and given an opportunity to prove their mettle by participating in a competitive tournament against an invited International U-16 team from other cricket playing nations
The winning schools at each stage of the Coca-Cola Cricket Cup stand to win significant prize money. The total purse for this tournament amounts to INR 10 lakh, besides awards and gifts as gratification. While all the teams reaching the pre-quarter-finals stage of the Intra-State championship will be presented with T-shirts and caps, the members of the teams that make the semi-finals will be presented with cricket kitbags. There will also be man of the match awards for each match from the pre-quarter-final stage onwards.