IMT Ghaziabad organised The Eureka Effect! Tete-a-tete with Prahlad Kakar, an interactive session on Ads, Brands and Creativity by the Ad-guru – at its campus on 21st November 2013.
The 2-hour long session provided valuable insights to the audience comprising students, faculty and members of the IMT family – into the world of advertising and branding.
The event was a part of IMT Ghaziabad’s constant focus on improvising management education amidst shifting dynamics of globalisation and increased competitiveness. The initiatives revolve around the pillars of Knowledge, Action and Self-belief. consistently ranked amongst the top 10 management schools in India, the strong foundation has been laid by the distinguished faculty, committed students and competitive ‘learning environment’ that has resulted in this excellence.
Ad-guru Prahlad Kakar stressed on the importance of following our passion during the course of our professional lives, said: “Young managers begin planning for their lives when they start doing their MBA. What they forget is to ask that what is it in life that makes it worth living. Life is about the value that we create for ourselves.”
In the words of Dr. Bibek Banerjee, Director IMT Ghaziabad and academic mentor, IMT group, “Our portfolio programs includes high-impact, solutions-oriented courses that are designed (often in collaboration with industry) to provoke innovative thinking, actionable insights and an overarching focus on implementation”.
Prahlad is the founder of Genesis Film Productions and has an experience of over 3 decades in Film production, capturing the imaginations of millions of TV viewers with his Ad films for most of the prominent Ad films in the country and across the globe.
His memorable works include Pepsi’s “yehi hain right choice baby!” and Britannia’s “Ting Ting Ti Ting” campaigns.
The event was put together by IMT Ghaziabad’s Marketing Club, “Club MarkUp”. A student-run marketing enterprise, it aims to provide a platform for budding marketing managers at IMT to implement the theoretical constructs learnt in the classroom.
The Eureka Effect culminated in the launch of The Marketing World Cup, the flagship event of Club MarkUp. It is IMT’s annual inter B-School Marketing extravaganza, set to happen on the 23rd and 24th of November, 2013.