The 15th Mumbai Film Festival has roped in Annapurna International School of Film + Media to document the upcoming 15th edition of the festival and to direct the festival blog.

A large delegation of AISFM students present at the ongoing festival will produce videos of all events and activities throughout the festival and share them through the festival’s social media channels dynamically.

While several international film festivals have previously worked with film schools to run master classes and workshops, this will be the first time that a major festival has partnered with a film school in a production capacity.

The aim of the partnership is to extend the festival experience through digital media for the attendees as well as to create a permanent documentary record of the festival for future reference. Cinema fans around the world will be able to track each day’s events through channels such as Facebook, Youtube, Twitter, Pinterest and other channels.