Kidzania launches in Mumbai with Shah Rukh Khan

Mexican chain KidZania which has entertainment centers in 11 countries has now entered in India with partnership with Shah Rukh Khan. The Bollywood star opened the first KidZania center in Mumbai at R City Mall, Ghatkopar (W), in Mumbai.

KidZania is an ‘indoor’ family edutainment theme park of about 75,000 square feet that emulates the workings of a real city but built to scale for children. KidZania gives children an environment that allows them to do what naturally comes to them: role-playing by mimicking traditionally adult activities.

Shah Rukh Khan at KidZania Mumbai

Shah Rukh Khan at KidZania Mumbai

As in the real world, children perform “jobs” and are either paid for their work (as a Stylist, Construction Engineer, RJ, Surgeon, CSI Agent etc) or pay to get a service (University, Culinary School, Department Store, Driving School etc). KidZania engages kids between 4 to 14 years with environmental stewardship, career exploration and activities that build up social consciousness. The experience at KidZania is made complete with buildings, paved streets, vehicles and recognizable role-playing activity destinations in the form of “establishments”. KidZania offers kids 80+ role-playing options in its 60+ establishments.

Unique to KidZania Mumbai, children can also experience one-of-a-kind establishments like the Bollywood Acting Academy, Pottery Studio, KalaShetra Art & Culture Club and Dabbawalla (boxed lunch delivery service).

KidZania Mumbai features premier global and local brands to help authenticate every experience. Key brand partners at KidZania Mumbai include: Big Bazaar, Birla Sun Life Insurance, Central, Godrej Security Systems, Star TV, YES Bank, Times of India, Radio City, Hyundai, Coca-Cola, Cadbury’s Dairy Milk, Mad over Donuts and Kellogg’s Chocos.